UC Santa Barbara's visual identity is comprised of a number of design elements. These elements work together as part of a system that drives the visual expression of our campus. In order to support a cohesive and consistent visual expression across campus communications, this guide offers recommendations and assets related to the use of these elements. The guide is also downloadable in PDF format.
Proper use of our university marks facilitates immediate recognition of UC Santa Barbara communications.
Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university.
The UC Santa Barbara primary wordmark is provided in navy (preferred), black, and reversed (white). Several file formats are provided.
Wordmark files (ZIP)
The seal is provided in navy (preferred), gold, two-color (navy & gold), black, and reversed (white). The seal is typically reserved for formal university communications.
Seal files (ZIP - UCSB NetID required)