Visual Identity

Visual Identity

UC Santa Barbara's visual identity is comprised of a number of design elements. These elements work together as part of a system that drives the visual expression of our campus. In order to support a cohesive and consistent visual expression across campus communications, this guide offers recommendations and assets related to the use of these elements. The guide is also downloadable in PDF format.
 

UC Santa Barbara wordmarks

University Marks

Proper use of our university marks facilitates immediate recognition of UC Santa Barbara communications.

University Marks

UC Santa Barbara color palette

Color

Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university.

Color

UC Santa Barbara typography

Typography

Typography matters. It's a way to reinforce personality & tone, and to drive cohesiveness across communications.

Typography
 

UC Santa Barbara photography

Photography

A picture is worth a thousand words, especially on a campus as beautiful and vibrant as UC Santa Barbara.

Photography

UC Santa Barbara websites

Websites

Unified web design reinforces our visual identity, builds trust, and contributes to a friendlier user experience.

Websites

Quick Downloads

UC Santa Barbara wordmarks

The UC Santa Barbara primary wordmark is provided in navy (preferred), black, and reversed (white). Several file formats are provided.

Wordmark files (ZIP)

UCSB tab

The secondary tab is provided in various colors and several file formats.

Secondary tab files (ZIP)

UC Santa Barbara seal

The seal is provided in navy (preferred), gold, two-color (navy & gold), black, and reversed (white). The seal is typically reserved for formal university communications.

Seal files (ZIP - UCSB NetID required)
 

UC Santa Barbara swatches

The UC Santa Barbara color palette is inspired by the Santa Barbara coast and grounded in the experience of living and working in our surrounding environment.

Color palette (ASE)

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PLEASE NOTE: The new and improved visual identity system described on these web pages was introduced in early 2018. This new system will allow us to more effectively channel the academically rich and socially rewarding experience of our university. Used consistently, it will serve as a platform to engage and inspire. We encourage you to review the full comprehensive visual identity guidelines in addition to the information found here. Please discontinue use of previous logo files, typefaces, and color palette, and refer to the PDF guidelines document for guidance.

If you have any questions, please email brand@ucsb.edu.